As the digital economy continues to thrive, especially with the new normal brought about by the COVID19 pandemic, businesses and individuals need to stay relevant and upgrade their skills. This is an even bigger challenge for B40 segment because they have limited access to upgrading themselves with these new digital skills. This program is designed to impart knowledge eon the strategic marketing concepts and tools focused on social media selling. The course ensures you master the art of effective brand communication in the digital world. The course sheds light on various aspects SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Youtube videos, etc. On completion of the course you will have a transcended approach and a richer understanding of the foundations of the new digital marketing landscape.